For the last century, psychologists have been studying simple persuasion tactics that can be used to motivate people and get them to take immediate action. This article gives you three persuasion strategies guaranteed to have a positive impact on your sales.
Make Your Product Appear “In Demand” or “Hard-to-Get”.
Always present yourself and your product as “limited,” “scarce,” or “in demand.” Why? People want what they can’t have. Repeatedly, persuasion researchers have shown that human beings find more value in things that they have a hard time obtaining.
This is an important point for sales and marketing purposes. Car salespeople are quick to let you know that, “This is the last model like this available–after it goes, that’s it.” Newspaper and television ads tell us that the “sale ends soon,” that “supplies are limited” and that “time is running out.”
When customers feel an opportunity is about to be taken away or product is running out, they want it more.